Revolutionizing Vending: Hello Goodness Life in a Day Animation

PepsiCo and Bewilder's Innovative Approach to Healthier On-the-Go Options

The inspiration behind Hello Goodness Life in a Day Animation stemmed from the growing consumer demand for healthier food and drink options that are readily available. Traditionally, such options were not always accessible, especially for those on the go. However, PepsiCo and Bewilder saw an opportunity in the vending channel to meet this need and provide consumers with a greater variety of choices.

What sets Hello Goodness apart is its commitment to making healthier solutions accessible 24/7. The brand curates a selection of PepsiCo's better-for-you snacks and beverages, making them easily available to the on-the-go consumer. The initiative was launched with a sleekly designed next-generation vending machine, which is a testament to the brand's innovative approach.

But Hello Goodness is not stopping at vending machines. The platform is exploring and prototyping new ways to go beyond vending, further solidifying its position as a trailblazer in the industry. This commitment to innovation is a key aspect of the brand's unique properties.

The Hello Goodness brand communicates a visual design language that is clean, colorful, and category-breaking. This aesthetic, coupled with its innovative approach to vending, has earned it recognition in the form of the prestigious Silver A' Advertising, Marketing and Communication Design Award in 2018. The award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation.

In conclusion, Hello Goodness Life in a Day Animation is a shining example of how design and innovation can transform a traditional concept to meet the evolving needs of consumers. By offering healthier options in a convenient and accessible format, PepsiCo and Bewilder are not only meeting consumer demand but also contributing to a healthier lifestyle for many.